Based on the above categories, the content should correspond approximately to the following percentages: Your social media policies may apply to both influencers and employees. But if you often work with “practitioners” or partners, it can be helpful to create separate policies, as PlayStation did. PlayStation includes specific requests, such as tagging the company on social media and including certain hashtags in posts. Stanford University policy distinguishes between people who post on behalf of the university and personal accounts. It also contains rules for the use of social media by departments on behalf of the university. This can be a good model for large companies with multiple departments, accounts, and team members. This is a document designed to protect the company/brand from the legal consequences arising from problematic social media use. When evaluating your audience, you need to consider the age range, interests, internet habits, and why they followed you in the first place. If your audience values well-designed educational content the most, your contribution volume may be less than your industry`s because it takes longer to create this type of content. If your audience finds the greatest value in your brand`s culture presented through short and entertaining social media, you can post more often. When a social media policy sets out the rules and implications of violating them, social media policies are more revealing. Think of it as an employee handbook for social media best practices.

These guidelines should describe how to behave positively and healthily on social media for the company, employees and customers. It can include etiquette tips, helpful tools, and links to important resources. Social media is all about conversations. These interactions can sometimes take place within a large group; Other times, it`s one-on-one conversations. Regardless of their size, the glue that binds a community together is content. Every time someone shares content with their network, they are putting their reputation on the line. Will your content improve your reputation? Think of Planable`s approval system as the watchdog of your social media policies. The dog is predictable, and the guidelines on social media are, well, the guidelines on social media.

Anyway, here`s how the approval workflow works: once everyone has given their two cents for a piece of content, it`s time to click publish. Reason number one? Your employees are on social media. And the things they say and do can have a positive or negative impact on your brand. So, there you have it, you did it – the 5:3:2 rule explained! Keep in mind that you can only create a strong social following if you think about what your audience wants to see. In today`s world, social media guidelines are indispensable. What for? Because all businesses are now on social media. And the bigger the company, the more likely it is that someone will say something they shouldn`t have said on Twitter. Social media policies are usually created for employees, but can also be shared with influencers, corporate partners, creative agencies, and others who can benefit from them. Social media content policies should not be used to monitor people. Think of it as a general guideline – it`s in the name, after all – that anyone can use as a quick reference book. What`s the first word or concept you think of when you hear the words “social media”? For me, it`s relationships. Building and maintaining relationships is one of those rules for social media managers that is often easier said than done.

But what exactly is relationship building on social media? For many brands, delivering an epic customer experience on social media is a top priority. Previously, the social media rule for these was: just ask people to like your status when you do a survey, that is, “Like this post, if you`re a dog person, share it if you`re a cat lover.” Asking for likes, comments or shares is one of the factors Facebook News Feed considers when deciding what content to display. Ad copy like this reduces the visibility of your content. You`ll find that many brands and designers intuitively follow a similar strategy. However, once you`re aware of the breakdown of your content, you can use the information to better align your strategy with your brand. We selected three brands to review the distribution of their content. The next step is to post your own content so you can breathe a sigh of relief now that you have the freedom to talk about yourself! 5: Must be contained by other people that is relevant to your audience. Frankly, what prevents many people from becoming their company`s biggest supporters on social media is the fear of saying the wrong thing and throwing their employer`s reputation into the gutter. Add links to useful resources in the policies or in a separate section. Be sure to link to your social media policy, social media style guide, and community guidelines. Basically, these brands are the exception, not the rule.

If you can do it and do it well, more power for you! If you have any doubts, stick to friendly, helpful, and educational social interactions. A social media policy also helps with a few other things, namely: Recently, many brands have started conducting corporate social responsibility (CSR) campaigns that align business functions with social causes. These are also part of the company`s cheerleading. In short, the company`s cheerleading content convinces your audience to love your brand, not just your products. For me, it was a lot of watching and waiting, a bit of experimentation and tons of trial and error. When I started on social media, I only had the most basic rules and intuitions. Even now, I feel like I`m learning a new quirk or argument almost every day. We recommend that you publish interaction rules for your platform. This document allows you to remove or hide posts that contain unacceptable comments or posts that are not related to your content. I was a little nervous before writing this article because there are so many golden rules possible for social media managers. Social media content strategy is challenging. With platforms constantly introducing new features, trends that change overnight, and an oversaturated market, it takes time to develop a work strategy that promotes your brand, grows your base, and sells your products, all without alienating your subscribers.

Like many creative entrepreneurs, you may not have time to continually refine your strategy as trends change. So without further ado, here are 10 golden rules for social media managers explained by verbs. Now that we`ve established the “what,” it`s time to look at the “how.” How social media policies can help your business develop a healthy social media presence. As mentioned above, you can often get away with more hashtags on Instagram than on any other social network. Track Maven`s study of Instagram hashtags found that interactions on images were highest when 11 or more hashtags were used. For example, we recently created a series of mini-infographics with fun facts on social media. As you can see below, the content offers useful information related to a trending topic, which means it`s more likely to be shared. And because it includes our logo, it will help us increase the reach of our brand! After diving into a bunch of thought leaders and influencers research, I realized that there seemed to be a set of rules on social media that most could agree on. Here is the list of the 29 most commonly mentioned social media rules by professionals. A big part of good social media etiquette involves “give and take” to encourage collaboration, even between competitors.

The key to the golden rule of communication is to communicate with your audience, not your audience. Communicate transparently, honestly and truthfully with every post and reply on social media.